Plascon launches campaign to reward customers

Ugandans stand a chance to win several gifts and cash prizes in new a new promotion by Plascon Uganda.

The promotion dubbed ‘Ku Ground” is aimed at appreciating their customers, and most importantly get their feedback on how better they can be served.

“Listening to our customers and making necessary adjustments in a timely manner is what has sustained Plascon as the sector leader with close to 70% market share,’’ Plascon Uganda Managing Director, Santosh Gumte said during the launch of the promotion.

To participate in this the 10-week long promotion, customers are required to buy Plascon paint worth shs100,000 or more, get a scratch card, and SMS the code to 7197 for a chance to win shs1million daily, or shs3million every weekly, brand new motorbikes, and TukTuks among other prizes.

“Feedback is the staple food for those that are always on the cutting edge of innovation and change. This explains why we are dedicating time and resources to ensure we have our eyes, ears and feet,’’ Santosh added.

“We are growing our footprint in both spaces. While we are investing in social listening tools, we are also engaging on ground activation teams. This enables us to tap into any developing cultural trends and gauge how the brand can leverage them for further growth. This is because feedback is key to tailored innovation,” said Santosh.

The Plascon head of Sales Manager, Moses Kato noted that in spite the growing internet usage in Uganda, standing at approximately 11.77 million users, supported by internet penetration rate at 24.6% of the total population at the start of 2023, there’s still need for on ground engagements with the customers.

The January 2023 data from digital trends experts Kepios indicates that 2.05 million Ugandans are social media users, representing 4.3% of the entire population estimated at 47.9 million.

”To ensure the promotion lives up to its “Ku Ground” promise, a number of brand ambassadors and activation teams in stores across the country have been engaged to cascade the message to the grassroots to drive both awareness and participation to ensure more people stand a chance to win the numerous prizes,” he emphasized.

During the promotion campaign, the company will have activations on the streets to interact with the customers.

“The purpose is to appreciate our customers, reward them and most importantly get their feedback on how better we can serve them. Therefore, this promotion is multi-pronged servicing various purposes for the ultimate satisfaction of our customers,” Kato revealed.

The promotion will also have a Corporate Social Responsibility component embedded into it.

“This year alone, over shs800 million has been sunk on social causes in health, education, religion, cultural preservation and Sports development and we are proud of the numerous success stories from these,” said Santosh.