Uganda Tourism Board Launches Explore Uganda Mobile App

Uganda Tourism Board in partnership with TotalEnergies EP Uganda has launched the Explore Uganda App, a mobile application designed to enhance tourism and travel experience for national and foreign tourists to destinations in Uganda.

The App is set to significantly heighten traveler interest to explore Uganda, positioning the country as a destination of choice.

Speaking at the launch Minister of State for Tourism, Wildlife and Antiquities Bahinduka Mugarra Martin mentioned that this is one of the different strategies to market destination Uganda, calling upon the private sector make use of the application.

“We are consolidating all the different marketing strategies we have been using to offer information online into one application, digital marketing is the way to go and we are on the right path” he said.

Lilly Ajarova, CEO UTB noted that the App will make travel planning more efficient and time saving for travelers to get information about different attractions in Uganda.

“We have invested about 30 million UGX  into developing this app and we hope to grow it into real time updates 24hours, for now we shall be operating from 8am to 5pm”

She added that “Uganda is unique with a lot to offer and this is the content we want to share this with the world, we are looking forward to invest more in the app as well as work with different state holders”.

Speaking on behalf of TotalEnergies EP Uganda, Pauline MacRonald, the Company’s Biodiversity Director noted that by supporting the development of this app, they are proud to contribute to the digitization of Uganda’s tourism industry while providing young tech professionals with opportunities to create essential applications.

 “We hope the Explore Uganda Mobile App will transform information access and serve as an online marketplace for community-based tourism enterprises, tour operators, and potential investors to share and access information on a global scale. “he said.

The Explore Uganda Mobile App which has been developed by a team of women software developers will revolutionize the way people travel in Uganda and also uplift local communities by fostering inclusive use by all.

Lisa Kaitesi, product and community Lead at Collaborate platforms says the app is available for download on the App Store or Google Play, both for Android and I.O.S.

This app is targeting mainly 3 groups of people the potential tourist, service provider in the market and the investor, currently we can switch between 5 languages including English, Swahili, German Spanish and French” she added