By Edwin Muhumuza
Britannia Allied Industries has launched a new brand of juices called Splash Kachupa. This at an event held at their factory and office in Ntinda, Kampala. This is an addition to the wide range of juice brands already existing on the market.
Splash Kacupa comes in three flavours mainly Mango ,Apple and Orange in bottles of 400mls.
The Managing Director, Vinay Dawda said “our production facilities are among the most sophisticated and modern in the region and we possess a level of technological excellence compared to prevailing global standards.’’
He added that ‘’we have highly reliable process equipment and methods in all our production facilities.’’
His remarks came amid revelation that the company had invested US 5million a new state of the art production line from Italy.
The General Manager ,Sales and Marketing , Ritesh said that a nation-wide promotion is going on dubbed ‘’sip it Keep it’’ involving 10,000 outlets to distribute the product ,including free consumer sampling targeting 50,000 people through Point of Sale Materials, campus activities, media, and billboards.
Splash is the biggest juice brand in Uganda since its introduction in 1997. It has become Uganda’s number one occasion soft drink and has recently risen as one of the top alcoholic mixers in bars said the management.
According to the Managing Director, the launch of splash Kachupa is in line with the vision of becoming the largest food and beverage manufacturer in East Africa and will continue to introduce new products to meet the changing trends and needs of consumers.
He added that plans were underway to introduce the 250ml bottle which , will make it affordable whilst there are no intentions to produce a much bigger bottle.
Plastics remain a challenge for manufactures and environmentalists whose concerns stem from the increased pollution and non-degradable materials, however the company says it is committed to the association of plastic manufactures who ensure proper usage and disposal of such materials