RUBiS Energy Uganda rebrands more than 50 stores

In Summary
  • The rebrand and launch of its convenience stores is tailored to serve both long-distance travelers and those within the cities.
  • The rebrand of the stores to ENJOY, countrywide is in line with their investment agenda since its inception in Uganda
Olivier Gatera, RUBiS Energy Uganda Country Manager giving remarks during the launch and rebrand of RUBiS Energy convenience stores
Image: Courtesy

RUBiS Energy Uganda, one of the leading oil and gas companies, has announced the re brand and launch of its convenience stores tailored to serve both long-distance travelers and those within the cities.

The re brand of the stores to ENJOY, countrywide is in line with the investment agenda of RUBiS since its inception in the country.

In a move to reposition the RUBiS Energy brand, Olivier Gatera, the RUBiS Uganda Country Manager revealed that the new RUBiS stores dubbed ENJOY have state-of-the- art facilities to cater for their customers.

“Today we launch our rebranded stores ENJOY, a one-stop-center, to the public, designed to ensure that travelers are in position to refresh and reboot for the continuation of their journeys,” Gatera said.

Olivier Gatera, (R), RUBiS Energy Uganda Country Manager, Brian Agaba, (2nd L), Retail and Marketing Manager at RUBiS Energy Uganda, together with other RUBiS Energy officials and brand ambassadors pose for a photo during the launch
Image: Courtesy

The 24-hour stores, have a fully operational café to cater for walk-in clients seeking to eat before embarking on their trips as well as providing customers with an array of commodities ranging from soft drinks, snacks, groceries, liquor and coffee.

As the country experiences high fuel prices, Gatera noted that through the various incentives RUBiS has purposed to ease the burden of acquisition of fuel and commodities on their customers amid optimism that fuel prices will reduce following the recent international oil prices drop.

“Despite the past rise in prices to acquire oil and gas worldwide, we have aimed to mitigate and minimize the increase while at the same time keeping the business afloat and able to serve Ugandans. All our customers that purchase fuel and items with the RUBiS card automatically get a discount off their purchase.”

This move he said was instituted to enable our customers enjoy acquiring our services, in addition to the discounts given at every purchase with the RUBiS card.

 According to Gatera, customers for the next seven weeks will stand a chance to win instant goodies from their stores countrywide  noting that the number of convenience ENJOY shops shall continue to grow from current 15 shops to approximately 50 in the next 18 months, and more in the near future.