- The MOU will improve performance between two professions
The Uganda Marketers Society (UMS) a leading body of professional marketers in Uganda has entered into a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals in to improve performance in the Marketing & PR sectors.
David Balikuddembe, the President of, Uganda Marketers Society says When they come together to tackle challenges and offer solutions, they create one voice which goes a long way in sustaining profession and providing value for two sector members.
For his part, the PRAU President, Stephen Mwanga commends UMS for spearheading and accepting this step towards enhancing collaboration avenues where a mutual understanding can foster a good working relationship for members in both associations.
He added that the for the associations to partner stemmed from the need to add value for its members as well as the inter-relatedness of the two disciplines.
‘This is a fast-growing industry with different interchanging roles in the Marketing & PR fields, it is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities, said Stephen Mwanga, the PRAU president.
With this arrangement in place, Members of UMS & PRAU will be able to attend paid events organized by either association at a discounted fee.
The associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders.