Invest in Children's Education; Unilever Tells Parents

Unilever Uganda is encouraging parents to invest in their children’s education, Wangechi Gitahi, head of marketing at the company says educating children is  a seed sown  for a lifetime of success. 

This statement was made as Unilever Uganda unwrapped its Back to School campaign under the theme “Creating a Brighter Future for All Ugandans”.

The campaign billed at over 2 billion shillings will see children win school bags after buying selected essential items from Unilever, like Geisha naturals soap, Pepsodent toothpaste, Vaseline jelly, Omo powder and Omo bleach.

After buying these selected essentials worth Uganda Shillings 55,000, one will then qualify for a complementary school bag at all participating supermarkets.

“Investing in the education of a child is a profound commitment to the future.  It is the cornerstone of societal progress and individual growth.  Unilever’s Back to school campaign reflects out dedication to supporting families on this critical journey” Emanuel Kabugo the Category and channel development Manager at Unilever noted.

According to Kabugo, education and essential hygiene work hand and glove in creating a conducive learning environment for Ugandan children.

“ We also understand that  personal hygiene is essential for any pupil or student  to be successful at school.  This initiative is a means of empowering parents with additional resources to contribute to their children’s education” he stated.

This campaign is targeting over 10,000 school going children by the time it ends on 7th February 2024