- Pepsi unveils its new look in jinja.
- Pepsi’s new look has been unleashed across over 120 markets.
Image: courtesy photo
Beverage company, Pepsi takes over the Jinja Bridge as it unleashes its new look with its first visual identity change in 14 years.
The digital installation on Jinja Bridge is among several activities the brand has undertaken to showcase its new visual identity. It was designed in ablaze with pulsing electric blue and black, propelling the brand into its new era.
The reimagined Pepsi globe logo, pulsating with electric blue and black hues, symbolizes the brand's evolution that is steeped in its heritage.
Marius Vorster, Marketing Director, PepsiCo West, East, and Central Africa says Pepsi has always been a brand that pushes boundaries. ‘’With the illumination of the Jinja Bridge, a landmark deeply rooted in Ugandan history, we are taking a bold step forward in showcasing our commitment to innovation and creativity while celebrating local culture. We are thrilled to be launching Pepsi’s new visual identity in Uganda, and we look forward to offering more immersive consumer experiences as we embark upon this new journey.” He added.
Meanwhile, Rogers Anguzu Commercial Manager Crown Beverages Limited noted that Pepsi continues to move at the speed of culture, delivering what people are thirsty for – innovative products and iconic collaborations.
‘’In 2024, fans countrywide can expect to see more from Pepsi through existing partnerships. As a champion of those who like to step out of their comfort zone and enjoy more of what they like, Pepsi fans around the country are urged to keep their eyes peeled for more unforgettable experiences coming to a City near you later this year.” He said.
Pepsi’s new look has been unleashed across over 120 markets. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and Soda Stream.