Recent research by the United States Food and Drug Administration (FDA) early this year granted the first ever qualified health claim for yoghurt, acknowledging that “Eating yoghurt regularly, at least two cups (three servings) per week, may reduce the risk of type 2 diabetes according to scientific evidence.
Vincent Omoth, Marketing Manager Fresh Dairy while commenting on the recent findings by the FDA noted that, “As a dairy brand, we are excited about the findings that not only give assurance and more delight to our consumers but also re-echo our commitment of being the market leader in East and Central Africa for milk and milk products, as we continue to produce dairy products that are impact people’s lives and health positively.
”Omoth noted that to reiterate the FDA findings, Fresh Dairy has unveiled a new communication dubbed ‘Yoghurt4Better’ aimed at educating consumers regarding the benefits of consuming Fresh Dairy flavoured Yoghurt which is nutrient-rich with Energy, Carbohydrates, Protein, Fat and Calcium among others, crucial nutrients to support the body with essential nutrition.
The Yoghurt 4 Better communication encompasses various messages and calls to action such as:“Yoghurt 4Better health, Yoghurt4Better heart health, Yoghurt 4 Better teeth and bones Yoghurt 4 Better digestive systems Yoghurt 4 Better immune systems, Yoghurt 4Better weight management, and Yoghurt 4 Better concentration among others.
