- Being highly followed doesn't guarantee that an artist will capture the international audience
- Artists should focus on doing quality music if they want to be recognized internationally
Reggae artist and producer Tshaka Mayanja said that producing quality music is the only thing that can push Ugandan music internationally but not huge numbers of followers on social media platforms .
Tshaka revealed that Ugandan artists need to put double efforts on producing or doing music that meets the international audience adding that an artist being highly followed on their social media platforms doesn't mean that they make good and quality music .
He noted that some of Ugandan artists don't even want to invest much money in their music explaining that all they want is do a quick hit song ,get quick little amount of money out of it ,and with time if that song fades that's the end of it which hinders their music from going international.
Music is business artists should highly invest in itTshaka Mayanja
Tshaka also said that an artist being under a big Record label doesn't mean that they will go international,what matters is the quality of music produced or done.