- Ugandan Dramas are very competitive across the board and we have continued to see more and more talent across the film ecosystem from the commissioned shows and submissions we receive.
MultiChoice Uganda owned by MultiChoice Africa Holdings, say that they continue to invest in content that adds value to their viewers, especially that which resonates with their day-to-day lives.
This is according to the Communications manager, Rinaldi Jamugisa while launching two reality shows; Kan See Me and Take Me Back , on Pearl Magic Prime on both DStv and GOtv.
“As part of our hyper-local strategy, we aim to deliver world-class entertainment created by Africans for Africa that is relatable, based on societal and cultural nuances that bring us together, and give us an identity.”
“We continue to invest in bringing content that adds value to our viewers, enriching their lives with stories that resonate with their day-to-day lives, through new and refreshing content and that is family-friendly,”Jamugisa added.
The shows airs on Pearl Magic Prime on both DStv and GOtv, with Take Me Back running on every Sunday on Pearl Magic Prime.
According to Jamugisa, investment includes the launch of 3 new channels over the last 4 years ; Pearl Magic and Pearl Magic Prime with Ugandan only content and Maisha Magic Movies with East African content including Ugandan shows.
This he says is in addition to close to 20 local series and shows they have commissioned that deliver great pay-tv entertainment to the audience across different genres.
More Ugandan dramas continue to be produced by the industry even as concerns of quality emerge however, according to the Pay tv, the issue is not of so much regard.
“Ugandan Dramas are very competitive across the board and we have continued to see more and more talent across the film ecosystem from the commissioned shows and submissions we receive. This is evidenced by the launch of 4 drama series in the last less than 30 days We have a dedicated website for applications and a department dedicated to reviewing content submissions in the region. Recently, we introduced the position of Local Content Marketing Manager, whose chief role is to link local content creators with the Multihoice Uganda business and guide and provide support to them both before and after their applications for consideration ” said Jamugisa.".
Collins Bareija Magezi, who hosts Take Me Back said society is broken and needs healing and so Take Me Back, is about reconciliation
On her part Kansiime said “Culture and society have for so long driven us by the notion to keep our lives secret for different reasons and so her reality show is about her family and showcasing it.
The Local content marketing manager of MultiChoice Uganda Brian Mulondo said: “Take Me Back and Kanseeme are expected to be viewer’s favorites as they bring the rawness of what life is about while speaking into what we all go through or at least witness those around us experiencing.”
Last month, Multichoice launched other three new TV series, namely: Urban life, Juniors Drama Club and Wakaliwood.