The public awareness of the exhibitors arising out of their participation has resulted in the growth of numerous brands and companies that started off as startups in the trade fair and now enjoy national, regional and international brand recognition.
These include; East African Roofing Systems, Riham, Mayondo, Bella Wine, Mesha Steel; among others.
the theme is intended to cast a spotlight on the industrialists, who, even as they were profoundly affected by the economic crisis, exhibited a special and essential role in the Covid-19 response and recovery.
According to Deo Kayemba the Chairman Uganda Manufacturers association, this years theme doubles as a call to the government and the general public to support local companies as a catalyst for full economic recovery.
This 8-day trade fair follows a 2-year lockdown that dented its occurrence.
Deo kayemba says during the lock down,they had considered the option of holding the virtual trade fair,how ever it was not possible because of the uniqueness of the Uganda International Trade Fair as it is centered on Business to Consumer Interaction and they Ugandan tradition of experiencing the product before purchase.
He is appealing to all industrialists to come and exhibit their life changing innovations which helped us navigate the pandemic amidst shut borders.
