- BIC Concludes Third Edition of Penmanship Program in Uganda Kampala, Uganda.
- Throughout the program, students expressed their creativity by writing and drawing with the BIC ballpoint pen, making the shift from pencils to pens smoother.
The Government has asked schools across the country to promote writing skills in a bid to ease communication skills through writing.
The call was made at Nakasero Primary School during the finals of the National essay writing competitions that attracted over 800 pupils from over 30 primary schools in the central region. The Bic penmanship program aims to create an environment that nurtures students' abilities and helps them reach their full potential.
Musoke Abbey, Senior Education Officer of the Ministry of Education and Sports thanked BIC for enhancing good handwriting skills in schools because that is in line with the Ministry’s objective of promoting reading and writing.
Those who excelled were awarded a BIC pen license certificate and received BIC-branded educational materials.
BIC, a world leader in stationery, lighters, and shavers, recently concluded the third edition of its rebranded penmanship program that saw 8,953 students benefiting from it. Previously known as ‘My Words, My Story, My BIC Pen’, the program, revamped to “Express Myself with My BIC Pen”, incorporates creativity and expression through writing and drawing.
BIC’s Marketing Manager in East Africa, Salome Ngugi, said: “BIC is committed to enriching the educational journey of students. Our initiative goes beyond providing writing instruments; it focuses on overcoming challenges such as handwriting proficiency, which is crucial for a child's growth.
Emphasizing the value of handwriting in education, the Head Teacher at Nakasero Primary School, Mr Mujasi Gerald, stated: “The ‘Express Myself with My BIC Pen’ initiative has significantly benefited our students.
It has instilled confidence in their writing abilities, aiding in their information retention and cognitive development. ”One participating student, Twimukye Joanna shared her excitement about earning her BIC pen license: “Completing the ‘Express Myself with My BIC Pen’ program has boosted my confidence in my handwriting.
It has greatly improved how I present my schoolwork, and I am proud to show my progress to my teachers and peers. ”A parent of one of the participating students expressed his pride stating “Watching my child gain confidence through this program has been incredibly rewarding.
His newly gained skills in writing and drawing are a testament to the program’s positive impact. Over three years, the initiative has distributed BIC pens to 79 schools, impacting 25,441 students.
BIC’s ‘Express Myself with My BIC Pen’ initiative stems from the company’s commitment to improving learning conditions for 250M students by the year 2025 – as part of the sustainable development program Writing the Future Together.