Kampala,on the verge of becoming a global Tourism City

In Summary
  • Parties will develop tourism products to increase on the tourism offer within the city
  • Organize and support social events that highlight Kampala and Uganda’s historical
    and cultural diversity.
  • Enhance tourism education/awareness and conservation in the public and private
    schools in Kampala City.
  • Build capacity for tourism human resource in tourism enterprises within the city.
  • Circulate information about tourism enterprises and services within Kampala
UTB's Lilly Ajarova.KCCA's Dorothy Kisaka exchange agreement copies UTB

Uganda Tourism Board (UTB) and Kampala Capital City Authority (KCCA) have signed a Memorandum of Understanding to develop and promote tourism in Kampala.

This was at a ceremony at city hall where KCCA Executive Director, Doroty Kisaka and UTB, CEO,Lilly Ajarova put pen to paper to sign the partnership agreement.

According to the deal,KCCA will develop tourism products to increase on the tourism offer while disseminating tourism information in promotion of Kampala City and Uganda as a preferred tourism destination.

The executives putting pen to paper over the tourism city partnership UTB

Among others, the city is expected to organize and support social events that highlight Kampala and Uganda’s historical and cultural diversity.

Uganda Tourism Board CEO, Lilly Ajarova, noted that the agreement is aimed at promoting destination Kampala not only as the access route to destination Uganda’s prized tourism sites and attractions, but also, work together to ensure quality assurance and standards in the hospitality places, embark on tourism product development for the existing city based tourism sites.

“These sites include: Landmarks, monuments, streets, royal sites, water bodies, among many others that make Kampala sight- seeing an unforgettable experience and with its huge tourism offering in history and culture, there is no doubt that our City can reap big from tourism especially with our domestic tourists.

“Now we see that domestic tourism is the one form of tourism that will get us to recover but most importantly as well, it will support us to market Uganda as a tourist destination better because with more Ugandans knowing and travelling their own country, they will become the ambassadors” Lilly said, in reference to post Covid-19 recovery. 

The parties pose for a photo after the press engagement
Image: Edwin Muhumuza

According to UTB, they are positioning Uganda as a preferred leisure and business destination for meetings, incentives, conferences and events (MICE) and there is no better place than Kampala as a MICE destination .In 2018 Uganda was rated 10th and 2019 the 6th best and  is set to become the first in the world.

KCCA ED, Dorothy Kisaka revealed that it was a great opportunity to partner with UTB adding that,  “one of the things we’ve been longing for as KCCA is to set up a fountain, as things like this have a way they minister to us, plus also, we are optimistic towards setting up a forest in the city with various tree species, plus establish a gardens where people can set up picnics and enjoy their city without looking at just the infrastructure but enjoy the various things therein. KCCA alone cannot achieve an admirable, attractive and hospitable City unless we work with stakeholders with common interest like UTB.” 

She also noted that, she found  that the interior of the roof at Namirembe Cathedral was a unique piece of architecture and a marvel.