- Fufa and Nile open's Public Voting for Fund Allocation
- UGx 50 was collected to each of Nile speacial bottle parchased
- The campaign run for only one month
Federation of Uganda Football association- FUFA and Nile Special have announced the successful conclusion of the Cranes Kabbo campaign which has collected UGX450M proceeds.
Launched on November 18, December 20, 2022, the drive aimed at rallying support for the Uganda Cranes national football team in its quest to qualify for the FIFA World Cup 2026 in North America.
According to FUFA Chief executive officer, Edgar Watson, the Cranes Kabbo fund will be invested in one of three proposed areas, each of which holds immense importance for the development of Ugandan football:
The areas includes, Improvement of the FUFA Technical Centre in Njeru, Development of a new Nile Special Training Centre and High-level coaches' development training abroad.
‘’To ensure transparency and participation in the decision-making process, Nile Special has opened a poll on its Twitter page encouraging Ugandans to vote for their preferred project that will receive the Kabbo fund’’ Edgar added.
He noted that the voting period has commences today 24th may and closes on Friday, May 26, 2023. And this will be followed by the digital reveal of the poll results and the project chosen for the fund allocation will be unveiled.
For his part, the Nile Special brand manager, Joel Galla noted that funds raised reflect the collective spirit of the nation and highlight the pride Ugandans have in their national team.
‘’We are confident that the funds collected will make a significant impact in advancing Ugandan football and the Cranes in particular." He added.
In the Cranes Kabbo campaign, Nile Breweries devised a simple mechanism where for every Nile Special beer purchased, 50/= was added to the Cranes fund.