It’s been less than three months since Whatsapp introduced its Snapchat copycat stories feature, and it already has 175 million users thanks to its massive numbers as compared to the competition. This comes as no surprise as Whatsapp has more than 1 billion users around the world. And, looks like Facebook’s strategy of Xeroxing Snapchat’s entire suite of products is having a positive effect — which has resulted in a halt Snapchat’s growth worldwide.
Snapchat has only enjoyed a favorable audience mainly in the US leaving the international audience out of it’s target market. This means when WhatsApp introduced the Stories feature, relatively few international users had been exposed to the stories format before, it seemed reasonable that it could prove popular in WhatsApp. Facebook’s announcement today during an earnings call confirms that, for now at least, it appears to be working.
Its clear that Snapchat faces a strong challenge from Facebook, and the future of the company is uncertain given that it recently issued its IPO. And by February, Snapchat had 161 million daily users.
Also, WhatsApp was down today for two hours.