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UTB partners with golfers to promote golf tourism

By Edwin Muhumuza
The Uganda Tourism Board (UTB) has launched a partnership with the Uganda Gold Union(UGU) in a bid to position Uganda as Africa’s premier golf tourism destination.

This partnership begins with the sponsorship of the Uganda Gold Open Tour set for the 30th March until the 14th of September 2019.

Outgoing UTB, CEO, Steven Asiimwe says the signing of the agreement is to highlight the impact that the sport has on tourism directly and indirectly.

‘Today was the culmination of the discussions that started four years ago. We want the golfers to go beyond the golf course and go have an experience in every tour that they go. Golfers do not travel alone, they are people of influence ,who travel with their families, and if they(UGU) went beyond the 18 holes they could influence other holes.’ he said.

The Uganda Golf Union has always wanted UTB to sponsor some of their tournaments but UTB demanded for the benefits beyond mere sponsorship to include marketing Uganda as a top golf tourism destination.

According to Asiimwe, Uganda is uniquely placed for both the domestic and international golfer and in every town, golf courses are within the vicinity of an experience. In Mbale , one is in eye distance shot of Wanale and Mt. Elgon, rich in many waterfalls. In Kihihi, there is even an airfield next to it, among others.

‘We want to attract many golfers from neighboring countries, we are fortunate to be in some of the shortest travel distance for golfers’, Asiimwe added

The Uganda Golf Union President ,Innocent Kihika noted that golf and tourism do move together because when one goes out for a round of golf, they have to travel, find accommodation, buy meals, locate where to get refreshments, and where to lounge again and all these have economic impact on the communities.

The agreement is expected to last three years and for the first year the Golf Union will receive fifty million shillings.

According to statistics an estimated 5 to 10% travel worldwide with the sole purpose of playing golf and this number is steadily increasing and on a global scale, golf contributes about $20billion annually and by itself is able to attract millions of holiday makers across the world and Uganda is properly located, with friendly weather all year round to accommodate such visitors.

The Uganda golf championship will see golfers visit Mbale, Namulonge, Jinja, Entebbe, Mbarara, Fort Portal among other locations.

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