Fezah Uganda, an entertainment’s booking platform, has launched its market intelligence Application to facilitate the growth of music industry in the country.
Starting July, 1st, the Uganda performing rights association will be using this technology to accurately determine how much to pay out to each musician depending on number of times their music are played on air.
The application is designed in a way that it can monitor and notify musicians every time their music is played on radio in real time.
According to Elijah Kitaka, Fezah App director, the innovation also aims to create the accountability in the media and entertainment industry.
Fezah Uganda is currently has 300 registered musicians and Djs and is targeting to have over 500 artists by closure of this years.
The App also notifies advertisers every time their advert is played on radio in real time and provides detailed reports.