BetPawa Uganda has kicked off its partnership with the country’s growing indoor football game - Futsal - by unveiling a new brand identity for participants of this sport.
This follows a partnership signed in September with the country’s football governing body, the Federation of Uganda Football Associations (FUFA), which entails an umbrella sponsorship of three football properties, among them the Futsal league.
Under this new sponsorship deal, the betting brand becomes the title sponsor.
BetPawa’s Country Marketing Manager Ivy Igunduura says the partnership aims to broaden the vision for the growth of Futsal in Uganda. This, she said, will be achieved by helping to amplify the Futsal Association of Uganda’s brand identity among players, coaches, club owners, fans and international organisations with an interest in the game.
“As Uganda’s official football partner, our partnership with the Federation is focused on creating equal opportunities for both the well-established leagues and the nascent ones, hence our being here today to unveil our plans for Futsal,” Igunduura said.
“We want to work closely with the Futsal community in Uganda, which includes fans and players, among others, to develop initiatives that promote the growth and development of this game in the country. One of the major positives from our engagement will be a direct benefit to the players through the betpawa Locker Room Bonus.”
