By Patricia Osman
Vivo energy Uganda has today launched a social media road safety campaign in a bid to save lives.
Hans Paulsen the Managing Director at Vivo Energy Uganda says the one year campaign dubbed “ Twedeko; every life counts” is aimed at reminding all road users of their responsibility adding that safety is paramount.
Twedeko is a Luganda word for “let us reconsider our ways” or “let us change our ways”.
The campaign will use testimonials, pledges, road safety tips and TV talk shows driven by TV and supported by social media.
Speaking at the campaign unveiling in Kampala Mr. Paulsen said they have identified responsible citizens who, through their testimonies and pledges, will challenge viewers about their behavior on the road.
He added that the campaign will also involve exemplary boda boda riders, taxi drivers and bus drivers who also have some personal examples of road accidents that should challenge the way people think and behave on the road.
The campaign has received a nod from the police traffic department and the National Road Safety Council.