- The caravan campaign is known to spread cheer during the festive season.
As part of its long-standing tradition, Coca-Cola has today launched its Iconic Christmas caravan campaign known to spread cheer during the festive season.
The Christmas caravans were officially flagged off at Akamwesi shopping mall, Kyebando, and are expected to run till Christmas day.
The caravans will now travel to different towns across the country. They will surprise residents with an assortment of items including assorted gifts, soft drinks, and food items to help them prepare for the Christmas and New Year celebrations.
“December is the season when loved ones, families, friends, and neighbors come together to share laughter, stories, and bond over meals and drinks. We want to be part of your celebration! We hope the caravan experience will enrich the festivities and sprinkle some magic to it,” said Arthur Ankankwasa, Franchise Manager Uganda Coca-Cola East and Central Franchise.
In broader plans to mark the festive season, the brand’s iconic Caravans will transverse different communities.
For almost three decades, since they first lit up the small screen in a TV ad in the mid-1990s, Coca-Cola has built its Caravans truck asset as a powerful and tangible icon of Christmas across the globe.
Isaac Sekasi, Commercial Director, Coca-Cola Beverages Uganda reminded Ugandans of the magic of family, and shared experiences.
“Every day is a celebration, but we want to spread extra cheer this festive season. Coming from a two-year lockdown where people experience different hardships, this is a reminder to celebrate the magic around us; family loved ones, and happy moments. We invite you to refocus on the magic within us, it takes a different lens to see magic. Use a red lens!” he said.“
It celebrates families and friends, past and present, as well as those shared recipes, memories, and traditions that bind generations together over the Christmas meal.