Diageo One App rewards users

118 business customers have been awarded with prizes worth 300 million shillings by Uganda Breweries Ltd in a campaign dubbed, “Partners Plus”.

This is on account of their continuous use of the Diageo One App, an online portal that enables traders purchase directly from the company’s distributors.

Andrew Kilonzo, the Managing Director has hailed the app as a more convenient way of doing business with close to half, the number of subscribers on it.

“For our loyal customers that have been using this app on an ongoing basis, we put together a small promotion, giving prizes of up to300 million shillings and what they do is to use the app in their operations, and we are to rewarding those that have been able to hit specific targets and win in their regions”.

Many Ugandan businesses have adopted mobile apps designed to provide users with seamless and interactive experiences through e-commerce platforms and online marketplaces.

In fact, they help streamline various businesses processes ranging from inventory management to customer-relationship management, a trend that Uganda Breweries Limited is tapping into.

“The digital age, what it has done for us is that the days when the distributor truck used to come to the door of an outlet and hoot so that the retailer could ask what products were available, are over, now we have put the power in the retailer’s hand,” says Kilonzo.

According to Emmy Hakashimana, the UBL Commercial Director, there are 13,000 customers enrolled on the app and 6,000 are using it on a daily basis representing 46 percent.

Judith Nakaye, the product Owner, Diageo One explains that the winners have bought many products via the app adding that the campaign will last 6 months and what it takes is, for one to download the app and then be granted a code to grant them access into the system.

“This campaign specifically asked them to buy spirits through the app, so when you do, the system is able to see loyalty points which build up for the whole the month and at the end customers with the highest points are rewarded,” she notes.